There are subconscious meanings behind every color you see in marketing materials or visual designs. It is the first thing most of us think of when we envision a painting or a mural or even a logo. Of all the 7 elements of design, color is likely most well-known by artists, graphic designers, and everyday folks alike. This gives a design more dimension, which can make your designs more compelling to your audience. When forms within a design or piece of artwork are larger or occupy more space, the viewer interprets those forms as being closer to the forefront, while smaller forms are deemed to be further away in the background. Space can also be used to give the impression of distance. When shapes or forms have greater amounts of space between them, for example, it establishes a sense of calmness, but if the forms are in close proximity to one another it can create a sense of clutter or confusion.
Like all elements of design, the manner in which space is used has a significant impact on how a visual is interpreted by the viewer. If the space is not occupied or defined, it is deemed to be “negative space” or “white space”, while “positive space” is the area found within a specific form or shape. In design, the distance or area that surrounds a shape or form is referred to as “space”.
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